Social Media Strategy
Do you have thought of what Social Media could bring to you and your business?
Did you try it before?
Did you do it yourself or did you have an external helping you?
My experience is that it is important to have a clear focus of what you want to achieve with the Social Media, and what kind of information you would like to share. If you want to inform your customers and tell a story, so you consolidate your reputation or only sales? Both have different approaches which need to be considered carefully before you start with feeding your Social Media.
Social Media can help you with your Strategic Ecommerce marketing/sales..
Therefore a good tool to use is the Cockpitter, a tool which helps you plan,see and follow up on your Social Media Channels and BLOGs on top it has an eMail marketing tool which makes it easy to follow up on each of the connections and the resulting sales.
As the online spendings are increasing year on year and therefore an important sales channel which is too important to leave unattended, as you can see from the below facts.
|Jaar||Online consumer spendings in The Netherlands in Billion Euro per year|
For example in 2015 the digital Music market turnover has surpassed the physical Music Market (52 vs 48%)
Sourced from Emerce news Digital Music Market
Another Forrester Research shows that Click and Send is preferred over Click and Collect. See below forthe online consumers.
If you need help with setting up a Social Media plan, please do not hesitate to call: 0032 483 289 899